Making yourself visible on Linkedin and building your own personal brand has become so important seeing as in-person meetings are not common for many nowadays.
There are lots of ways to improve your visibility and appearance on Linkedin.
Here are 10 tips to optimise your profile.
1. Headline headline headline!
Headlines are the first and main thing someone will see about you apart from your name, so forget your job title. Tell people who you are, and your personal USP in those 120 characters. This is your first impression.
2. Sum up in your profile summary
Your headline is the first thing people see. The second is your profile summary. Make sure you fill this out with the keywords related to your industry as this will make it easier for people in it to find you.
3. Contact is key
If you’re looking for a new job, why not add your contact details to your profile? This will mean recruiters will be able to contact you easily and without a fuss!
4. Say cheese!
Remember, pictures tell stories. So many people use holiday photos or selfies taken by holding up their phone. And like it or not, first impressions matter, so consider getting a professional photo taken!
5. No silly email addresses
Don’t forget to make sure that your email address doesn’t seem spammy eg firstnamelastname@gmail.com is much more professional than firstname398593403@gmail.com
6. Results are key
Most people talk about their work experience and responsibilities on their Linkedin. However, not all include their achievements. For example, if you worked in sales did you reach your targets every month? Did you win any awards? This tip can be applied to your CV as well.
7. Recommendations are recommended
Anyone can write a good Linkedin profile however, anyone can’t just get recommendations from colleagues or previous bosses. If you get these they will provide legitimacy to your profile and support what you have written on your it. Tip: if you do this for other people they may be more likely to recommend you!
8. Grow dat network!
Fundamentally, Linkedin is a SOCIAL network. Grow your network by engaging with people and their posts. The benefits of doing this is limitless and will certainly increase your authority and credibility on the platform.
9. Be active and create your own posts
Recruiters love to see you’re active on Linkedin. When you share your thoughts about industries you build credibility and believability with your connections and people outside of your network.
10. Final checks 
Do those final checks to make sure you’ve filled in your profile correctly and are posting without errors. Remember, your Linkedin profile is an extension of your personality, so make sure you treat it well and show your audience the best of you!
If you would like to receive more help on your Linkedin, please do not hesitate to contact us directly on (0)20 092 3911.
