Dutch Social Media Manager

Job title: DUTCH SOCIAL MEDIA MANAGER
Expected duration: 3 months Fixed term contract (With a possibility to extend or move permanent)
Location: Remote work
Day rate: £30,000 to £33,000 (depending on experience)
Employment type: Temporary holiday cover

Start: ASAP

Key Responsibilities:
CLIENT HANDLING

• Serve as main point of contact for client questions related to social channels and content.
• Delivery and bi-annual maintenance of a clear social strategy that includes specificity on social targeting, role of influencers, role of content, role of channels and innovation partners.

COMMUNITY MANAGEMENT

• Schedule and publish content calendars each month informed by local media plans with spend 80:20 paid:organic
• DMC, comments and UGC, crisis comms, fan/user engagement, Brand FAQ’s
• Crisis management and escalations
• Daily channel sweeps and responses to consumer comments and questions across owned channels.
• Owned Channels Include: Facebook, Instagram, Twitter, Pinterest, and YouTube

EDITORIAL DEVELOPMENT

• Ongoing Social Calendar Development
• Development of multiple reactive posts per month.
• Delivery of social pulse/trend email, highlighting any key cultural, in market, or out of market trends happening on social that week.
• Potential development of event amplification calendars based on formal briefs provided by brand.
• Possibility of In-person social / community management coverage of experiential events or activations.
• Delivery of a quarterly social content calendar & toolkit.
• Delivery of campaign specific calendars and toolkits.

CRM, DATA & ANALYTICS

• Help set & track KPIs for social channels: Share of Voice, Sentiment, Drive to Sales
• Weekly internal review, Monthly Performance Report, quarterly deep-dive report on channel

PAID SOCIAL

• Alignment of scheduling and posting with local market paid-plans
• Work with the media partner to maximise spend behind Global content
• Deliver KPIs jointly with the media partner for global campaigns
• Liaise with local markets to co-ordinate dark posting strategy and plans with local teams

Requirements

• Must be fluent in Dutch to mother tongue standard with cultural awareness and knowledge.
• Must have a pulse on culture and be constantly curious about trending conversations in social media. (Excellent Social media knowledge and experience)
• Must be fluent in English to a high standard (Both written and spoken).
• Must have proficient creative skills – specifically with writing and editing platform such as Photoshop and After-effects.
• Must have the ability to understand the overarching brand strategy and be able to connect our social activity to the overarching brand objectives.
• Have the ability to work closely with the brand teams to ensure alignment an collaboration between agency and brand.
• Have the ability to understand how to use key analytics tools with an enthusiasm for user-centred comms.
• An analytical and strategic mindset – always looking for ways to learn and improve.
• The ability to pivot between big-picture thinking and tactical execution, with a bias for action and willingness to experiment.