Regional Software Digital Marketing Manager

TITLE: Regional Software Digital Marketing Manager (EMEA)

Languages: Spanish OR Portuguese

Team: Corporate Marketing

LOCATION: 100% Remote working from home or Hybrid.

SALARY: up to £60k

THE COMPANY Global IT Software provider and consultancy that helps digitally orientated clients develop new products and integrate all their services in order to help them operate more effectively. The company employs 700 software engineers globally and works with thousands of brands and clients. This is a fantastic opportunity to continue to build your career in a fast-expanding sector from the comfort of your home.

Summary: You will develop and implement demand and lead generation marketing strategies and will own the strategic planning and execution of region- specific marketing channels.

Duties Develop/Plan/Execute Digital Marketing Campaigns

Develop the marketing plan:

• Define and implement region-specific marketing plan to drive lead generation and brand recognition
• Define marketing goals, metrics for the region

Plan marketing campaigns

• Prepare and develop marketing campaigns, from client briefing through to execution
• Overseeing inbound and web marketing, email marketing, social media marketing, paid advertising, PR and events

Execute campaigns

• Localize marketing initiatives
• Measure and track marketing campaign performance, measure ROI
• Report campaign results
• Attend events (either face to face or virtually), contribute to the successful implementation of the local event strategy
• Manage local supplier marketing relationships (e.g. with agencies and others)
• Work within the defined budget and track expenses

Requirements

• Graduate in Communications, Marketing, Journalism, or a related field
• Solid experience in enterprise (SaaS) software marketing
• Strong knowledge of digital marketing tools, tactics
• Experience with organizing local and regional events
• Familiar with marketing tools such as Salesforce, Pardot, Google Analytics, Sprout Social, Demand base etc
• Fluent Spanish OR Portuguese