Marketing Manager: Great China

Title: Marketing Manager: Great China

Languages: Fluent Mandarin and English

Salary : 45k + Outstanding benefits

Location: WFH currently . Then flexible work

Sector: Digital Marketing Agency ( finance/tech)

The Company

This is a fast-growth local digital marketing agency working with a portfolio of influential international businesses. They create “brand experiences” on behalf of clients and produce engaging and relevant content, PR campaigns and videos. They also produce world-class conferences and events, creating unique experiences for all who attend.

Our client is currently recruiting for a marketing manager who will focus on the greater China market and Chinese-language audience globally. The successful China Marketing Manager will help develop and implement digital and offline marketing strategies to support Bitcoin Association’s growth and business objectives.This is a very hands-on role which will revolve around multi-channel marketing campaigns, with team collaboration spanning across various departments (eg: social media, email, design, development, etc.)

The role:

• Working with the Finance and technology team, the role involves the following:
• Supporting one key Finance client (blockchain area) across multiple channels of engagement
• Create engaging content for the Chinese target audience
• Devise campaigns that will enhance brand awareness in China
• Work on various campaigns that include social media, email marketing, fresh designs and branding etc
• Use of WeChat , weibo and Bilibili daily
• Working within the guide-lines set by online content regulations for greater China.
• Explore SEO and optimization routes
• Measure results of campaigns and report monthly
• Translate and localize marketing communications
• Liaise and update the client on a constant basis ( In English )

REQUIREMENTS

• Fluent Mandarin Chinese
• Degree educated
• Solid Digital Marketing experience gained inhouse OR in agency ( tech or finance preferred)