Mandarin Speaking Digital Marketing Analyst Manager

Title: Mandarin Speaking Digital Marketing Analyst Manager

Language: Fluent Mandarin and English

Sector : Paid advertising & PPC in e-commerce

Team: Social Media & Digital team

Location: WFH currently.Then West London (Paddington)

The company

This is a state-of-the-art e-commerce platform for the automotive sector and is growing fast in line with the fundamental industry changes affecting automotive (including changes to how we commute, a greener commuting experience, better tech around cars, etc). This particular company is at the forefront of better, more fun and more efficient ways to buy cars . Their e-commerce site is both entertaining and informative with a higher standard of video clips and use of consumer-led technology that allows buyers to get much closer than usual to their potential purchase. This organization prides itself on providing the best customer experience, service and pricing .

The role: Measuring ROI of PPC, Paid advertising, social media and other digital Marketing Campaigns

Duties:

Working with an external digital marketing agency and with internal digital marketing teams you will:

• Work in Mandarin/English & research ways of increasing traffic to the website and user growth
• Work to marketing targets and measure the results of PPC and paid social media to assess ROI
• Work to paid campaign budgets
• Performance management of marketing campaigns across products
• Develop & innovate paid user growth marketing strategy
• Facilitate and support users who engage across the community forums
• Optimise campaigns to ensure performance and targets and efficiencies are hit
• Expand external channels for cooperation to increase brand exposure and user traffic
• Use of SQL and/or Python

Requirements:

• Fluency in Mandarin
• 3 – 5 years in paid advertising and PPC
• Familiar with google analytics
• Agency or inhouse digital marketing experience

.