100% Remote: Head of Marketing

TITLE: 100% Remote: Head of Marketing

Languages: Fluent English (any additional languages are an asset)

Team: Corporate Marketing INTEGRATION UNIT

LOCATION 100% Remote working from home

Your Patch Companies across EMEA

SALARY up to £90,000

THE COMPANY Global IT Software provider and consultancy that helps digitally orientated clients develop new products and integrate all their services in order to help them operate more effectively. The company employs 700 software engineers globally and works with thousands of brands and clients. This is a fantastic opportunity to continue to build your career in a fast-expanding sector from the comfort of your home.

Summary of the role: This is a B2B Marketing Technology role: you will be developing the marketing strategy of the Integration Unit with an emphasis on achieving B2B sales growth, market penetration, and cost-effective customer acquisition. There may be some travel.You will be making and soliciting data-driven marketing decisions

• Team Management
• Manage and develop a remote team of marketers and ensure that they have localized marketing initiatives
• Recruit and train new joiners
• Identify skills shortfalls and arrange training
• Mentor and guide them through campaign development
• Develop the strategy for product messaging
• Budget management
• Manage the budget for the team
• Report – and track costs and overspends – to the Board
• Development of a Lead Generation Strategy
• Be innovative and create new strategies to attract new business across the Integration Portfolio
• Develop segment specific messaging
• Explore new ways of engaging via social media
• Develop new email and other campaigns and measure results
• Liaise with the sales team to hone ideas and creative ways of expanding the messaging to the correct audience
• Liaise with the Engineering team who will turn our ideas into technology
• Research
• Explore market trends
• Undertake competitor analysis
• Identify new consumer habits and developing trends

REQUIREMENTS:

• Degree educated (relevant field)
• Experience in B2B technology marketing (SaaS) is essential
• Experienced in implementing a successful brand building/lead generation marketing plan
• Experience in implementing a marketing strategy on an international scale
• Previous team management