German Social Media Manager

Job title: German Social Media Manager

Start: ASAP

Location: Central London

Salary: £35,000

Contract: 6 months Contract (Leading to Permanent)

Our client is a global advertising agency. The role will suit bi-lingual, digitally savvy applicants with a passion for social media looking for a new and exciting challenge (You should have worked in a creative/advertising agency). Attention to detail and perfect written communication will be an absolute must. Social media, design, editing, creative content experience would be a highly desirable for this role. They should enjoy working in a high paced, entrepreneurial and energetic environment.

We’re looking for confident, effective, personable candidates who can operate autonomously and deliver work to the highest standard. The role will involve Community Managing on Instagram, Facebook, YouTube, Twitter and Pinterest.

Key Responsibilities:

CLIENT HANDLING

• Serve as main point of contact for client questions related to social channels and content for

both the global clients and market-specific clients.

• Delivery and bi-annual maintenance of a clear social strategy that includes specificity on

social targeting, role of influencers, role of content, role of channels and innovation partners.

COMMUNITY MANAGEMENT

• Schedule and publish content calendars each month informed by local media plans.
• DMC, comments and UGC, crisis comms, fan/user engagement, Brand FAQ’s
• Crisis management and escalations
• Daily channel sweeps and responses to consumer comments and questions across owned

channels.

• Owned Channels Include: Facebook, Instagram, Twitter, Pinterest, and YouTube

EDITORIAL DEVELOPMENT

• Ongoing Social Calendar Development.
• Development of both tactical and reactive posts every month.
• Delivery of social pulse/trend email, highlighting any key cultural, in market, or out of market

trends happening on social that week.

• Potential development of event amplification calendars based on formal briefs provided by

brand.

• Possibility of in-person social / community management coverage of experiential events or

activations.

• Delivery of a quarterly social content calendar and toolkit.
• Delivery of campaign specific calendars and toolkits.

CRM, DATA & ANALYTICS

• Help set & track KPIs for social channels: Share of Voice, Sentiment, Drive to Sales
• Weekly internal review, Monthly Performance Report, quarterly deep-dive report on channel

Requirements

• Must have a minimum of 1-year experience in a creative or advertising agency.
• Must have strong client relationship management skills and experience.
• Must be fluent in German to mother tongue standard with cultural awareness and knowledge.
• Must be fluent in English to a high standard (Both written and spoken).
• Experience seeing production of social assets from brief through to production and posting both self-created and created by third parties.
• Have a pulse on culture and be constantly curious about trending conversations in social.
• Have the ability to understand the overarching brand strategy and be able to connect social activity to the overarching brand objectives.
• Understand how to use key analytics tools with an enthusiasm for user-centred comms.
• An analytical and strategic mindset – always looking for ways to learn and improve.
• The ability to pivot between big-picture thinking and tactical execution, with a bias for action and willingness to experiment.
• Competence and empathy in working with diverse individuals.
• The ideal candidate will have experience using software such as Photoshop and/or Aftereffects.