FRENCH Digital (B2B) Marketing Manager

TITLE: FRENCH Digital (B2B) Marketing Manager

Sector : Global Travel

Team: Digital Marketing expertise in lead management/demand generation

LANGUAGE: Fluent French and English

LOCATION: London, Paris or other locations globally : Hybrid role, partly home/partly office based

Salary : Up to £45,000 + generous benefits

Hours : 8am-4.30pm Monday to Friday

The Company Global medical assistance and travel company that helps US military personnel around the world and their families access local medical care and assistance wherever they are based. In this role you will be researching and developing growth opportunities across the marketing funnel – this includes strategies for new client acquisition , engagement and also retention.

This role is an exciting and key appointment in driving new business to the company via marketing analytics and campaign project outreach. There will be some international travel in this role .

The role

In a nutshell: you will be instrumental in developing a business building and lead generating marketing strategy. This is a B2B role.

• Create and execute a B2B digital marketing plan that will help grow the business
• Develop creative and automated processes globally to standardise leads qualifications, management and scoring, and for data cleansing
• Identify areas of opportunity, optimisation and improvement (incl. A/B testing)
• Create and measure the social media campaigns
• Monitor PPC, measure return on investment ( ROI) and keep doing what works best to maximise success!
• Create exciting and fresh email marketing campaigns
• Manage the website
• Use of Salesforce to bridge marketing activities with sales results

Requirements

• Fluent French
• Google Analytics
• Familiar with Salesforce for lead management and opportunity reporting
• B2B Marketing background
• Experience in development successful lead generation campaigns and alongside sales teams