FRENCH Bilingual Digital Marketing & Communications Manager

TITLE: FRENCH Bilingual Digital Marketing & Communications Manager

Location: Buckinghamshire

Salary : Total compensation £46,400 ( made up of a base of £42,200 +10% )

Sector Retail and restaurants -Foods

Contract type: Permanent contract. Hybrid and flexible work culture

The company: Global food retailer and supplier to restaurants globally . This company is expanding fast and has opened multiple outlets and branches across France and they are now looking for someone who will act as the main point of contact for clients and will devise an effective marketing strategy to help the brand, create awareness and really drive growth . This is an exciting role for someone entrepreneurial who likes to innovate, is able to ” think outside the box” and who also understands the food culture in France and has an excellent digital marketing background.

Role: To develop and deliver the marketing and communications strategy for France. To support the marketing and communications efforts for smaller markets in the EU.

Duties Develop the strategy/increase brand awareness/ Measure results/communicate plans to restaurant owners

COMMUNICATIONS/PR

• Liaising with key suppliers ( translation agencies/print/digital comms)
• Occasional translation work into French
• Manage the communications plan for France
• Measure results
• Manage all scheduled communications in France, ensuring quality, consistency and using the most effective channels.
• Ensure accurate, timely and market specific messages.
• Assist the team in smaller markets to develop their communications plans

MARKETING

• Create, develop and execute strategic campaigns to launch and drive uptake of all optional services, in France
• Prepare clear, comprehensive, relevant campaign communications and marketing.
• Create a campaign schedule
• Produce clear editorial content for mail outs
• Check copywriting content
• Use google analytics to analyse campaign statistics, (open rates, click through rates, web analytics and uptake figures)
• Measure ROI
• Work with the Graphic Designer to organise marketing collateral (posters, flyers, print, online materials, film
• Help to design messaging for supporting materials for campaigns and events.
• Create design led Powerpoint presentations
• Manage the website

Requirements

• Fluent French
• A solid Digital Marketing background
• Degree