REMOTE: German CONCEPTUAL COPYWRITER

Title: REMOTE: German CONCEPTUAL COPYWRITER (Food and Drink Marketing)

Background required: FMCG Inhouse or in Agency : Concept crafting and big picture thinking

Sector : Digital Marketing and storytelling branding

Location: 100% remote. OR office based Holland, UK or Germany

Contract type: Up to 12 month project contract

Salary : Euro 60,000-65,000 per annum + benefits

Company You will be joining a well known creative agency that designs some of the most exciting branding campaigns in the world. You will work with an FMCG client that has several high profile brands and will weave stories that produce engaging and fresh content for various campaigns. The role is highly creative and its not just about writing, it’s about refreshing how a brand is experienced by its customers. This is a fast-moving ” story teller” role and you will work with the Art Director across various media in order to deliver your messages. This includes script writing, advertising and even videos! The client products are easy to get excited about (who doesn’t love shopping, eating or drinking?) which helps make the job more interesting. The role is 100% remote or you can be based in offices in Holland (Amsterdam), the UK or even Germany.

ROLE : This is a CONCEPTUAL role and as such will require that you be very creative and work with the clients from the ground-up to create compelling fresh stories that support its brands

Concept crafting is different to writing and you will be creating campaigns that exactly suit your clients’ business

• With the client, help to define what s/he wants to say in order to service the brand’s long-term vision
• Research the brand audience and decide on the best way to refresh and re-launch a product
• Explore how your campaigns could contribute to the overall strategy of the brand
• Work closely with the Art Director
• Champion the tone of voice and ensure it is delivered consistently across all digital channels
• Ensure brand guidelines are understood and followed by the team
• Manage the Design and the Copy teams
• Apply your knowledge of trends within food and drink or e-commerce
• Create scripts that will excite and engage consumers
• Help the team to write copy with SEO in mind that encourages ” sharing”

REQUIREMENTS

• Fluent German (native standard)
• Experience inhouse within marketing or in Agency as a Copywriter
• Experience of FMCG is ideal
• A portfolio of work (essential)