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Acquisition Marketing Executive
Job title: Acquisition Marketing Specialist
Start Date: 01/04/2022
Expected duration: until 31/12/2022 with a possibility to extend
Pay rate: £150 to £250 per day (PAYE) depending on experience
Sector: Tech & Ecommerce
Location: London (Remote working considered)
Job Description:
Our client is a global technology business and are expanding their customer acquisition division. The team is responsible for acquiring new customers for audio services app and website. This role will work closely with the CRO Manager whose remit is to optimise the conversions from web and app journeys. This individual will be driving execution of our Conversion Rate Optimisation road-map.
Key responsibilities
- Briefing and delivering research via 3rd party agencies
- Setting up and launching website, app & outbound comms tests
- Analysing results and drawing insights from data
- Sharing learnings across teams and geographies
- Inputting to future road-maps and opportunities for the CRO function
- Supporting key promotional opportunities prioritised by the team
- Auditing and documenting user journeys on our websites and apps
- Managing web & app content updates
Requirements
- Education to degree level ideally in marketing or a business-related field
- Experience of customer acquisitions ideally within an e-commerce environment or merchandising
- Knowledge and experience with Content Management Systems CMS
- Technical knowledge of Conversion Rate Marketing CRO (Desirable)
- Experience with utilising CRM systems#
- Knowledge of Adobe tools such as Adobe Target, Adobe Analytics (Desirable)
Job Overview
Category:
Marketing, Digital Marketing & PR
Marketing, Digital Marketing & PR
Location:
City of London, London
City of London, London
Salary:
£150 - £250 per day
£150 - £250 per day
Employment type:
Temporary
Language:
English
Reference:
AIAC2283_1646768673
