(HOTEL) Digital Marketing Executive

Title: (HOTEL) Digital Marketing Executive

Sector : Hotels, Hospitality & Travel

Languages required: English

Salary : £35000-£40,000 benefits

Location: Central London

Location: Hybrid: 2 days wfh, 3 days office based in central London

The Company

This is a global hotel property company that has a successful track record and award-winning brands in its portfolio! Specifically designing long-stay accommodation for high level travelling executives who are looking for home-away-from-home, the company is a market leader in its field and has received awards and recognition in terms of providing excellence to guests ( in terms of service, concierge services, billing transparency etc) .The company has thousands of hotel properties across 200 cities in Europe, Asia , Africa and the USA and links with wider business communities across these continents and is now expanding and need a Marketing Executive to take the brand to the next level and help increase market share by raising awareness.

The role: This will be a mix of digital and traditional Marketing and has 5 key elements

1)”Style” the hotel

• Manage photography/videography for properties.
• Arrange every aspect of “styling” of accommodation
• Upload images and photos onto the website

2)Email campaigns

• Create the content for email campaigns
• Engage with your audience
• Send out information about promotions, loyalty schemes or competitions
• Liaise with the hotel sales team to help drive interest and brand recognition
• Measure results using Analytics

3) Copywrite
Produce interesting articles for the newsletter and for journalists

• Liaise with the external PR agency based in Germany to okay news items
• Write press releases

4)SEO

• Manage the SEO, PPC campaigns (liaise with the PPC agencies who lead this)
• Social and Display campaigns

5)Classical Marketing

• Source new suppliers (for branded pens, flyers, posters, business cards, guest stationary etc)
• Organise & attend events

REQUIREMENTS

• 2 years of Digital marketing experience
• Ideally a marketing qualification
• A hospitality, travel or tourism related background would be useful