English OR Mandarin PROPERTY Marketing

Title: English OR Mandarin PROPERTY Marketing

Language needed : Fluent Mandarin or just fluent English

Salary : £40,000 – £85,000 approx. (salary will depend on the seniority of the experience)

Sponsorship provided : Yes. The company will provide sponsorship if you are

Sector: Real estate, construction and property

Role Summary: This is a key role and essential to the marketing of all residential property, across sales and lettings in a new development and premium property brand. You will have a lot of personal autonomy and will work as part of a small and friendly but busy marketing team.

Responsibilities : Brand awareness across B2C clients and also within B2B partners and estate agencies . You will help with the new launches scheduled for September!

• EVENTS: Create an annual property events strategy ( including awards ceremonies) to drive awareness for all new phase launches
• Increase brand awareness on all residential offering (sales and rental) in the UK and Overseas.
• CREATE a plan: create an annual residential marketing plan
• Work to a marketing budget
• Coordinate all marketing, advertising, and promotional activities
• EMAIL Campaigns: Develop and implement email campaigns to create a leads funnel for the sales team
• SEO : work with the internal digital marketing team to improve the website and landing pages
• AGENCY MANAGEMENT: Manage the creative agencies, digital agencies including China facing digital agencies, marketing suppliers and media buying agents
• MARKETING COLLATERAL: create fresh marketing materials including, visual identities, brochures, models, floorplans, virtual reality, interactive content, show homes and marketing suite. Ship the brochures to the marketing suites
• WRITE CONTENT to support new launch activities
• GOOGLE ANALYTICS: Measure everything!
• WECHAT: Use of WeChat for the Chinese market and where relevant

REQUIREMENT

• Property market experience is essential
• Ideally an understanding of a UK and Overseas property audience, especially China and Hong Kong
• Fluent English OR fluent Mandarin speaker