Product Marketing Director

Job Title: Product & Channel Marketing Director

Job Location: New York & surrounding areas (Candidates from the East cost of the US are also welcome to apply)

Working model: Office, hybrid, and remote working considered (candidates must be resident in a location within the NY time zone)

Role Type: Permanent

Salary: $130,000 to $160,000

Start: ASAP

Our client is a London Stock Exchange listed company and is a member of the FTSE 250 share index. It is an international business-information group covering asset management, price discovery, data and market intelligence, and banking and finance under multiple well-established brands. The group also runs an extensive portfolio of events for the telecoms, financial and commodities markets.

The role sits within the Asset Management Division. This brand runs the world’s foremost financial publication and convener of global institutional investors via exclusive memberships, forums, industry benchmarks, award-winning content, and workflow solutions such as capital placement.

Our client is looking for an established, creative, and performance-orientated marketing leader to drive retention and growth for our core products, Memberships, Media & Forums.

The Director of Product & Channel Marketing will be responsible for developing GTM strategy, marketing campaigns, product branding, messaging, and content for Memberships & Media, and leads the team responsible for Forums.

The role is global and will work closely with the heads of product and sales, event directors, audience acquisition marketers, marketing digital & operations team, sales operations, and designers. This role can be office based (New York), remote or part-remote and will report directly into the VP of Marketing.

Key Accountabilities:

• Develop, support, and guide a small team to drive the product marketing strategy for Memberships, Media and Forums
• Develop and deliver the product and channel marketing strategy and campaigns that are created across the marketing funnel to drive lead generation and retention efforts.
• Work closely with the VP, Marketing and senior management in product and sales to develop overall brand messaging and marketing materials.
• Identify key priorities and opportunities for marketing within a fast-paced work environment and scale of products covered globally.
• Take part in process improvement to establish and maintain efficient working methods
• Identify and create strategies for untapped marketing channels.
• Collaborate on projects involving cross-functional teams to find growth areas in the customer markets they sell to.
• Support the product and sales teams to ensure that key product value propositions and benefits are articulated in marketing messages.
• Manage and foster relationships with key stakeholders across all regions.
• Manage sales enablement by providing the marketing content for new and existing products as well as overall brand messages.
• Manage content strategy to engage potential clients and existing clients through messaging and visuals.

Measure of success:

• Setting KPIs for number of pieces of content, emails, and product marketing and marketing campaign materials
• KPIs for client / prospect engagement and meeting goals for generation of Marketing Qualified leads
• Staying on budget and maximising budget for spend
• Successfully presenting to VP Marketing, product leads, sales, and other stakeholders about marketing program results

Experience Required:

• Track record of success in a B2B marketing leadership role, with recent experience in the Asset Management / Finance industry and/or media industry
• Experience in both institutional and small business marketing
• Proven expertise in content creation across channels, including email, website copy, digital ad copy, internal resources, and marketing collateral
• Excellent relationship building and communication skills
• Experience with marketing technology; Pardot, Salesforce, HubSpot, Marketo
• Strong PowerPoint and Excel skills
• Experience in global roles is a plus

Qualifications:

• Bachelor’s degree required, with major in marketing or communications preferred
• Ideally 10+ years minimum experience in B2B marketing
• 3+ years minimum recent experience in asset management and/or financial media industry (preferred)