FMCG Marketing Manager (retailers)

Title: FMCG Marketing Manager

Sector: FMCG and Retail

Salary £43000-£46000

Location: London and surrey

Contract : Hybrid

Company : This company is at the very cutting edge of e-commerce and the supply chain and specialized in bringing goods from China, Hong Kong and Singapore to retailers globally . With 170 warehouses around the world, it supplies over 400,000 online and offline small and medium-sized retailers. With the dramatic growth in e-commerce and a huge interest in supporting smaller manufacturers, this company is now expanding fast and is looking to appoint an additional Product Marketing Manager who will help increase brand awareness with large and small retailers and help to support new product launches

Duties: You will be managing 2 Administrators who will provide you with marketing support and help you track and administer sales information and forecasting

1. Marketing- drive awareness

• Work closely with national (retail or wholesale) FMCG account managers to plan, execute and monitor all product marketing campaigns
• Write the content for email marketing campaigns and trade marketing campaigns
• Use social media to drive product awareness
• Liaise with the external digital marketing agency
• Manage a marketing budget and produce marketing reports
• Ensure all website information is up to date
• Research category trends
• Liaise constantly with supermarket clients and other retailers, to create promotion plans

1. Product launches –Measure and Monitor

• Plan the product launches
• Track and measure the success of launches
• Monitor uptake and orders that flow from marketing efforts
• Oversee and own the P&L of each product
• Use Google analytics to measure campaign success
• Analyse – and interpret – sales statistics
• Ensure that the warehouse stock levels are accurately forecasted and stock levels are monitored

REQUIREMENTS

• Marketing degree
• FMCG background
• Fluent English ( other languages are an asset)