ASIA: Marketing Manager FMCG

Title: ASIA: Marketing Manager ( FMCG )

Sector: wellness and health within FMCG

Salary £43000-£46000

Languages: Fluent English. Conversational Korean is useful but NOT essential

Location: London and surrey

Contract : Hybrid

Company : This company is at the very cutting edge of e-commerce and the supply chain and specialized in bringing goods from China, Hong Kong and Singapore to retailers globally . With 170 warehouses around the world, it supplies over 400,000 online and offline small and medium-sized retailers. With the dramatic growth in e-commerce and a huge interest in supporting smaller manufacturers, this company is now expanding fast and is looking to appoint a KOREAN speaking Product Marketing Manager who will help increase brand awareness with large and small retailers and help to support new product launches

Duties: You will be managing 2 Administrators who will provide you with marketing support and help you track and administer sales information and forecasting

1. Marketing- drive awareness

• Work closely with national (retail or wholesale) FMCG account managers to plan, execute and monitor all product marketing campaigns
• Write the content for email marketing campaigns and trade marketing campaigns
• Use social media to drive product awareness
• Liaise with the external digital marketing agency
• Manage a marketing budget and produce marketing reports
• Ensure all website information is up to date
• Research category trends
• Liaise constantly with supermarket clients and other retailers, to create promotion plans

1. Product launches –Measure and Monitor

• Plan the product launches
• Track and measure the success of launches
• Monitor uptake and orders that flow from marketing efforts
• Oversee and own the P&L of each product
• Use Google analytics to measure campaign success
• Analyse – and interpret – sales statistics
• Ensure that the warehouse stock levels are accurately forecasted and stock levels are monitored

REQUIREMENTS

• Marketing degree
• FMCG background
• Conversational Korean ( or other Asian languages) is an asset