Digital Media Manager

Job title: Digital Media Manager

Daily rate: £540 – £685 Per day (PAYE – Inside IR35) + Holiday pay

Start: Immediate

Location: Central London – Hybrid working with 3 days in the office and 2 days from home

Expected duration: 9 months with a possibility of extending

Our client is a global technology business. Their EU (Media Operations, Data & Execution) team who are responsible for building and enabling the set of capabilities and services needed by teams across the wider organisation to leverage audience planning, cross channel optimisation, execution and reporting, and media operations. Their objective is to build a seamless, end-to-end digital media capability to serve as a one-stop shop for internal business teams.

The Digital Media Manager will support this mission by helping partner comms planning teams deliver their annual and campaign strategies and helping build their in-house digital capabilities.

The role comprises of both developing in-house programmatic digital investment capability for the EU region and helping devise and deploy overarching Pan-EU campaign digital media strategies for internal businesses within the organisation requiring support. They will work closely with wider media planning teams to evolve digital across key strategic pillars, developing use across existing and emerging digital partners, these strategies will be deployed across all key digital platforms, requiring coordination with both internal investment and external agency teams.

They will engage with senior stakeholders across internal campaign, creative and investment teams, external media agencies and key digital media and technology vendors.

Key responsibilities

• Developing clear well-defined top-down digital advertising strategy, that are part of a larger account/initiative and that impact the advertiser’s experience.
• Able to demonstrate a strong desire to develop personal growth and drive internal stakeholder education
• Working in an often ambiguous and unknown environment, able to act on unknown variables
• Communicating effectively and driving detailed business discussions and alignment with key stakeholders
• Making an impact on the advertiser experience with campaigns and recommending improvements to workflows
• Recommending improvements to team processes

Requirements

• You have 5+ years of programmatic trading experience, leading campaigns across multiple DSP’s and other digital channels (YouTube experience vital).
• You have experience working with external partners/agencies on paid digital media campaigns (direct & programmatic)
• Possess a strong knowledge of 3rd and 1st party data usage for strategic guidance and deployment
• Proven experience of delivering high quality digital media campaigns in very busy environments – a focus on brand and upper funnel strategy is vital, with experience across direct response campaigns required
• Excellent understanding, knowledge, and passion for digital media: platform use (existing and new: TTD, Amazon DSP, Dv360), audience understanding, targeting capabilities.
• You have experience in coaching / mentoring junior-level executive talent
• An excellent communicator with the ability to explain complex digital information clearly and concisely.
• Possess strong quantitative and analytical skills including working with budgets and numbers
• Have advanced proficiency in Excel and Word
• Hold a Bachelor’s degree or equivalent

Preferred Skills

• Media agency experience or in-house agency experience
• Multiple years of experience working across international digital media strategies across a mix of FMCG or Retail focused accounts or Lines of Business
• Are self-motivated and flexible in flexible growth orientated working environments
• Intense bias for action in a busy, sometimes ambiguous environment
• Outstanding oral, written, and presentation skills
• Experience in advertising operations or media planning
• Are highly conscientious, have excellent organisational skills