E-commerce Marketing Manager
TITLE: Digital Marketing Manager
Language:Fluent English (an additional language would be very useful)
Salary: £45,000-55,000 per annum
Location: London
Sector: E-commerce
The Company
This is a specialist company that provides collectable items to fans of major films and comic book characters. The company has always operated in a very traditional way, but is now launching its products online. They are looking to take on a new Digital Marketing expert to help with the launch and who will refine and perfect the online offering. This is therefore a truly exciting time to join what is a new project and really stamp your way of doing things onto this company.
Duties
*Manage a budget and creating a digital marketing strategy for popular collectable retail products and manage their online launch
*Test and refine the strategy and then create a directory of new titles for future testing
*Manage an ambitious team of marketing executives
*Chair the monthly marketing meetings
*Track marketing campaign results, analyse where improvements could be made
*Brief media agencies and prepare media plans for offline activity
*Design and launch a mix of marketing campaigns, from email marketing to attract new customers through to customer retention and engagement campaigns
*Coordinate TV ad shoots
*Manage budgets across the creative process in Excel
*Manage the sales and profitability of projects across multiple countries
*Adapt and modernise the business model to the changing retail and web environments
*Liaise with distributors and fulfilment
*Produce reports and sales forecasts
Requirement
*Previous Digital marketing experience within retail e-commerce or subscriptions
*Advanced Excel
*Project management experience
*Fluent English + an additional language is useful
Job Overview
Marketing, Digital Marketing & PR
London
£45000 - £50000 per annum + Bonus + Benefits